Bud Light came to their Creative agencies and Facebook to develop a Super Bowl campaign based on their 2014 campaign "The Perfect Beer For Whatever." In addition to concepting the #UpForWhatever hashtag, we also developed a way to scale the idea out to the Facebook community based on their "Epic Night" TV spot. By creating a multi-tiered frictionless way for people to raise their hand for whatever, we created a high impact engagement mechanism to grow their community and engage with Bud Light for the Super Bowl and 2014.
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