Wednesday, March 13, 2013
As the Creative Lead for YouTube's AdBlitz 2013 program, I am responsible for the user experience, art direction, and copy writing of the program. This is a digital ecosystem that lives across the Google Display Network including the homepage of Google.com on Super Bowl Sunday. My goal was to create an experience that lives within the Google UI, but in the flavor of YouTube's AdBlitz identity. Functioning seamlessly on desktop, mobile, and tablet devices, the interactive gadgets drive views, votes, as well as social engagement.
Amex asked us how to grow their small business on YouTube. We came up with the idea to create a video database of small business owners that acts as a location based rolodex on YouTube. I designed the original UX and worked with the design director and development partner to bring this vision to life. The design challenge was to create a templated UX system that allowed people to easily create their video commercial, but left room for some creative customization.Visit the live site >