Wednesday, March 13, 2013

FWA Mobile Site of the Day

Our YouTube AdBlitz mobile site won an FWA mobile experience of the day for Google / YouTube on March 7, 2013. As the Creative lead, I was responsible for the UX and Creative Direction of the mobile site.
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YouTube AdBlitz

As the Creative Lead for YouTube's AdBlitz 2013 program, I am responsible for the user experience, art direction, and copy writing of the program. This is a digital ecosystem that lives across the Google Display Network including the homepage of on Super Bowl Sunday. My goal was to create an experience that lives within the Google UI, but in the flavor of YouTube's AdBlitz identity. Functioning seamlessly on desktop, mobile, and tablet devices, the interactive gadgets drive views, votes, as well as social engagement. 

Amex My Business Story

Amex asked us how to grow their small business on YouTube. We came up with the idea to create a video database of small business owners that acts as a location based rolodex on YouTube. I designed the original UX and worked with the design director and development partner to bring this vision to life. The design challenge was to create a templated UX system that allowed people to easily create their video commercial, but left room for some creative customization.
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