Budweiser Buds For Buds

We teamed up with Budweiser to create a way for people to send each other beer through Facebook. My teammate Chris Jones and I worked with a local start up called Gratafy and AKQA to deliver a holistic web app called Buds For Buds. Using Facebook platform, age gate, and ads, people can choose a Facebook friend to send the beer, pay for it, and the recipient gets a notification to choose a location nearest them to pick it up. This was a first of it's kind project and functionality that allowed people to send beer through the internet. Conan O'brien got a kick out of this and added it to his monologue.

Bud Light Birthday

I concepted and sold through a Facebook program to offer legal aged drinkers a free Bud Light on their birthday with my partner Chris Jones. Together with Bud Light and Gratafy, we were able to deliver a solution where a Facebook ad drives through to a web app that allows people to redeem a beer at a local bar or restaurant nearest them. In addition to this we were also able to offer people the ability to send their friends a free Bud Light on their Birthday. People were surprised and delighted to see that Bud Light wished them a happy birthday on Facebook with a free beer.

Budweiser Super Bowl

Budweiser came to their agencies and Facebook to develop a campaign for the Super Bowl based on their #BestBuds and #Salute direction. For Best Buds, we concepted a way to leverage the momentum of their Clydesdale and Puppy TV spot to create engagement on Facebook. We created posts that allowed people submit pictures of them with their best bud. Budweiser then made a video following the super bowl containing the UGC pictures collected with the sponsored post. For the Salute campaign, we democratized Budweiser's salute to one lucky soldier featured in their Super Bowl TV commercial to the rest of their community on Facebook. We inspired friends and family to tag their soldier's names in the comments of posts. This ultimately gave people a voice to share the people who laid down their life for America.

Bud Light Super Bowl

Bud Light came to their Creative agencies and Facebook to develop a Super Bowl campaign based on their 2014 campaign "The Perfect Beer For Whatever." In addition to concepting the #UpForWhatever hashtag, we also developed a way to scale the idea out to the Facebook community based on their "Epic Night" TV spot. By creating a multi-tiered frictionless way for people to raise their hand for whatever, we created a high impact engagement mechanism to grow their community and engage with Bud Light for the Super Bowl and 2014.