Budweiser came to their agencies and Facebook to develop a campaign for the Super Bowl based on their #BestBuds and #Salute direction. For Best Buds, we concepted a way to leverage the momentum of their Clydesdale and Puppy TV spot to create engagement on Facebook. We created posts that allowed people submit pictures of them with their best bud. Budweiser then made a video following the super bowl containing the UGC pictures collected with the sponsored post. For the Salute campaign, we democratized Budweiser's salute to one lucky soldier featured in their Super Bowl TV commercial to the rest of their community on Facebook. We inspired friends and family to tag their soldier's names in the comments of posts. This ultimately gave people a voice to share the people who laid down their life for America.
Tuesday, February 11, 2014
Bud Light came to their Creative agencies and Facebook to develop a Super Bowl campaign based on their 2014 campaign "The Perfect Beer For Whatever." In addition to concepting the #UpForWhatever hashtag, we also developed a way to scale the idea out to the Facebook community based on their "Epic Night" TV spot. By creating a multi-tiered frictionless way for people to raise their hand for whatever, we created a high impact engagement mechanism to grow their community and engage with Bud Light for the Super Bowl and 2014.