Saturday, October 4, 2014
We teamed up with Budweiser to create a way for people to send each other beer through Facebook. My teammate Chris Jones and I worked with a local start up called Gratafy and AKQA to deliver a holistic web app called Buds For Buds. Using Facebook platform, age gate, and ads, people can choose a Facebook friend to send the beer, pay for it, and the recipient gets a notification to choose a location nearest them to pick it up. This was a first of it's kind project and functionality that allowed people to send beer through the internet. Conan O'brien got a kick out of this and added it to his monologue.
I concepted and sold through a Facebook program to offer legal aged drinkers a free Bud Light on their birthday with my partner Chris Jones. Together with Bud Light and Gratafy, we were able to deliver a solution where a Facebook ad drives through to a web app that allows people to redeem a beer at a local bar or restaurant nearest them. In addition to this we were also able to offer people the ability to send their friends a free Bud Light on their Birthday. People were surprised and delighted to see that Bud Light wished them a happy birthday on Facebook with a free beer.