Thursday, January 17, 2013

Burger King Whopper Sacrifice

Burger King asked, "Would people get rid of 10 of their facebook friends for a cheese burger?" Indeed they would... And they did. 250,000+ people lost their friends in less than 2 weeks. As a result, the facebook app was shutdown by facebook. I had the honor of designing the user experience that people used to sacrifice their friends. This resulted in multiple awards from Cannes, The One Show, and the Andy's.
Watch the reel >

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