Tuesday, January 22, 2013

YouTube Brandcast

I concepted the name of YouTube's annual Upfront event called "Brandcast." The concept behind the name came from the idea that Brands are using YouTube as a means of Broadcasting their brands across the web. Hence... Brandcast. The name was chosen and approved by YouTube's head of Creative and is now in use for the second year in a row.
Watch the reel >

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